The Genius
How Bill Walsh Reinvented Football and Created An NFL Dynasty

Book cover - The Genius: How Bill Walsh reinvented football and created an NFL Dynasty. The Genius tells the story of Bill Walsh, arguably the most seminal figure in football’s Super Bowl era, and how he builds the lowly San Francisco Forty Niners into one of the National Football League’s great dynasties. It explores his upbringing and early history and then follows Walsh through his hiring by owner Eddie DeBartolo, his reorganization of the franchise, rebuilding of the roster, and installation of his legendary “West Coast Offense.” Walsh then wins three Super Bowl victories in eight years, each more difficult to reach than the last, until he is totally spent and leaves NFL coaching forever. His legend only grows through his death in 2007 and beyond.


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